As you journey through the moments on Pottermore, you will unlock writings that are “New from J. K Rowling”. In some circumstances, such as characters like Professor McGonagall you will unlock the page once, but more information will be added to it as you continue reading. Whenever information can be unlocked in a moment you will see a red quill icon next to the appropriate sign under the Read About section. There is also a list of ”J. K. Rowling Exclusive Content” listed at the end of each chapter.
Below is a table of how to unlock all of the Exclusive Content in the first book on Pottermore. It is listed in chronological order to how you would unlock them. Read more